Pros and Cons of 3 “Essential” online business tools.
| | Pros | Cons/Pricing |
| Google Apps | Large choice of services: Gmail, Calendar, Drive, Docs, Hangouts (conferencing), Sites, Vault, Google+, Google Sites, Wallet, Maps, Picasa, Voice, Blogger, Groups and more Secure connections and data storage Flexible storage plans: Store up to 15 GB in Google Drive, Gmail, and Google+ Photos and pay for additional storage: 100GB, 200GB, 400GB, 1TB, 2TB, 4TB, 8TB and 16TB Services Uptime: 99.97% Uptime Included spam filtering Instant messenger | Pricing: $5/user/month $50/user/year General Google cons: Document formatting issues, design/customisation limitations |
| MailChimp | Email Campaign Creation: Easy & customizable Drag and Drop Editor, Email Beamer, Email Templates Integrations, Merge Tags, Multi-User Accounts Custom Forms, Segmentation and Groups, Subscriber Profiles, Autoresponders, Spam Filter, Diagnostics, Geolocation, Email Client Testing, RSS-to-Email, Delivery by Time Zone, Campaign Archives, Social Sharing, Coupon Codes, MailChimp Mobile, Mobile Signup Forms, SMS for Events, VIP Subscribers Campaign Reporting: Interactive Graphs, Open and Click Tracking, Opens and Clicks Over Time, Opens By Location, Subscriber Activity Reports, Click Maps, Campaign Reach, eCommerce360, Analytics360 | FREE |
| Pixlr Editor | Completely free Fully customizable user interface - movable and scalable windows Resizable canvases Crop, magic tool, fill, pen, blur, smudge, dodge, burn, pinch, bloat, clone, erase Rotate, flip Multiple layers Transparency and colour choice Image adjustments and 25+ filters | Requires Flash Limited upload capabilities, requiring users to have an images saved to their hard drive before they can be uploaded. |
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