If you are to advertise on their site, you are supposedly a part of "the internet's" history.
Symbolics.com was the first commercial website on the web.
Symbolics is a successful computer company, considering it only has 5000+ unique page views a day, advertising may be a smart idea...
But still, you would probably get more value for money with Google AdWords.
Why would you visit symbolics.com just to look at ads??
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